{"id":1022,"date":"2025-06-20T15:00:02","date_gmt":"2025-06-20T08:00:02","guid":{"rendered":"https:\/\/ekonomikalbar.com\/?p=1022"},"modified":"2025-06-20T15:00:25","modified_gmt":"2025-06-20T08:00:25","slug":"xlsmart-dan-kibarnesia-dukung-kemajuan-umkm","status":"publish","type":"post","link":"https:\/\/ekonomikalbar.com\/index.php\/2025\/06\/20\/xlsmart-dan-kibarnesia-dukung-kemajuan-umkm\/","title":{"rendered":"XLSMART dan Kibarnesia dukung kemajuan UMKM"},"content":{"rendered":"\n<p>Sebagai komitmen dalam <em>Corporate Social Responsibility <\/em>(CSR) PT <strong>XLSMART<\/strong>&nbsp;Telecom Sejahtera Tbk (<strong>XLSMART)<\/strong>&nbsp;kembali menyelenggarakan program edukatif dan aplikatif bertajuk Teman Pintar Indonesia berkolaborasi dengan Kibarnesia di Kota Pontianak, Kalimantan Barat. Program ini menyasar pelaku Usaha Mikro, Kecil dan Menengah (UMKM), untuk membantu mereka \u201cnaik kelas\u201d di era digital. Workshop yang mengusung tema \u201c<strong>NgeBranding Bisnis Modal Ngonten<\/strong>\u201d ini dilaksanakan dalam dua sesi, tanggal 3 Juni 2025 dan 10 Juni 2025, bertempat di VidoHouse Pontianak.<\/p>\n\n\n\n<p>Wakil Walikota Pontianak, Norhasanah Bahasan, menyampaikan sambutannya, \u201cSaya apresiasi terhadap sinergi XLSMART, Kibarnesia, dan semua pihak dalam mendukung Teman UMKM Kalbar agar terus tumbuh. Kegiatan ini menjadi ruang edukatif dan aplikatif bagi para pelaku UMKM Kalimantan Barat dalam menggali potensi <em>branding<\/em>&nbsp;dan <em>storytelling<\/em>&nbsp;melalui konten digital yang strategis.\u201d pada pembukaan workshop hari pertama Teman Pintar (3\/6).<\/p>\n\n\n\n<p>Head of Corporate Communications &amp; CSR XLSMART, Dani Miftahul Akhyar, selaku Pembina dalam rangkaian kegiatan ini mengatakan, \u201cMelalui kolaborasi ini, XLSMART berharap dapat menjadi jembatan bagi para rekan-rekan UMKM untuk membangun kehadiran digital yang tidak hanya kuat secara visual, tetapi juga bermakna secara emosional\u2014karena di balik setiap produk lokal, ada cerita yang layak dibagikan ke dunia.\u201d<\/p>\n\n\n\n<p>Antusiasme peserta sangat tinggi pada agenda ini, terlihat dari kehadiran lebih dari 50 pelaku UMKM dari berbagai sektor yang bersemangat memperkuat identitas merek mereka dan meningkatkan daya saing di pasar digital.<\/p>\n\n\n\n<p>Materi Workshop Teman Pintar mencakup teori <em>branding<\/em>&nbsp;dan <em>storytelling<\/em>&nbsp;yang disampaikan dengan pendekatan praktis oleh tiga narasumber yang telah berpengalaman di bidang branding dan pemasaran digital, yaitu <strong>Alwa Rerizia<\/strong>&nbsp;(Professional Coach Branding Creation, Certified Digital Marketing &amp; Content Creator, Leader Smartfren Community Pontianak), <strong>Nelly<\/strong>&nbsp;&nbsp;(Professional Business Consultant), dan <strong>Oka Nurlaila<\/strong>&nbsp;(Content Creator sekaligus Head of Digital Marketing Kibarnesia).<\/p>\n\n\n\n<p>Coach Alwa menekankan pentingnya konten berbasis cerita sebagai aset pemasaran yang mampu menciptakan koneksi emosional dengan konsumen. Sementara itu, Coach Oka Nurlaila membuka perspektif peserta mengenai pentingnya memahami nilai karakter <em>brand<\/em>&nbsp;dan mengolahnya menjadi konten yang otentik, menarik, dan sesuai target audiens.<\/p>\n\n\n\n<p>Pada sesi workshop tanggal 10 Juni 2025, Coach Nelly memandu peserta untuk praktik pembuatan konten berbasis video, menggunakan contoh hasil produksi tim kreator manajemen Kibarnesia sebagai referensi. Peserta dibekali pelatihan intensif dalam pembuatan konten, meliputi penulisan <em>hook<\/em>, penyusunan naskah, dan perencanaan visual. Dengan bimbingan langsung dari para nasrasumber, pelaku UMKM ini aktif mengesplorasi teknik produksi sederhana namun efektif untuk media sosial bisnis mereka.<\/p>\n\n\n\n<p>Selama sesi praktik, semangat kolaborasi sangat terasa. Peserta secara aktif menyampaikan ide, mencoba teknik baru, dan saling memberikan masukan. Workshop ini tidak hanya menjadi ruang belajar, tetapi juga mampu menghidupkan ekosistem UMKM digital yang saling mendukung dan terhubung.<\/p>\n\n\n\n<p>Dengan warisan keunggulan teknologi dan pelayanan pelanggan dari dua perusahaan besar, XLSMART menggabungkan keahlian XL Axiata dalam layanan seluler dan tetap sebagai bagian dari Axiata Group, serta inovasi Smartfren dalam layanan 4G, VoLTE, dan eSIM sebagai bagian dari Grup Sinar Mas.<\/p>\n\n\n\n<p>Dengan tagline \u201cBersama, Melaju Tanpa Batas\u201d, XLSMART berkomitmen untuk mendorong inklusi digital, mempercepat kemajuan nasional, dan menciptakan nilai jangka panjang bagi Indonesia. (Untuk informasi lebih lanjut, silakan kunjungi <a href=\"http:\/www.xlsmart.co.id\"><u>www.xlsmart.co.id<\/u><\/a>&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sebagai komitmen dalam Corporate Social Responsibility (CSR) PT XLSMART&nbsp;Telecom Sejahtera Tbk (XLSMART)&nbsp;kembali menyelenggarakan program edukatif dan aplikatif bertajuk Teman Pintar Indonesia berkolaborasi dengan Kibarnesia di Kota Pontianak, Kalimantan Barat. Program ini menyasar pelaku Usaha Mikro, Kecil dan Menengah (UMKM), untuk membantu mereka \u201cnaik kelas\u201d di era digital. Workshop yang mengusung tema \u201cNgeBranding Bisnis Modal Ngonten\u201d [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>XLSMART dan Kibarnesia dukung kemajuan UMKM - ekonomikalbar.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ekonomikalbar.com\/index.php\/2025\/06\/20\/xlsmart-dan-kibarnesia-dukung-kemajuan-umkm\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"XLSMART dan Kibarnesia dukung kemajuan UMKM - ekonomikalbar.com\" \/>\n<meta property=\"og:description\" content=\"Sebagai komitmen dalam Corporate Social Responsibility (CSR) PT XLSMART&nbsp;Telecom Sejahtera Tbk (XLSMART)&nbsp;kembali menyelenggarakan program edukatif dan aplikatif bertajuk Teman Pintar Indonesia berkolaborasi dengan Kibarnesia di Kota Pontianak, Kalimantan Barat. 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